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About Me.webp

Bringing visions and ideas from the mind,

onto the screen.

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Who I Am

Hi! My Name is George Skinner

Bringing authenticity to every project, tackling challenges with integrity, and constantly striving for growth — both personally and professionally — are core values that drive my work. Creativity fuels every aspect of what I do, always pushing for fresh, innovative ways to bring ideas to life.

 

Satisfaction comes only when your vision is fully realised on screen. Whether it’s crafting compelling video content, designing branded materials, creating memorable experiences, or shaping a strong online presence, every detail is carefully considered to reflect your goals and vision.

My Values

Openness - A direct and open communication between me and clients from the beginning is paramount in order for us to work together on a project. 

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Integrity - Making responsible decisions based on professional standards.​

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Growth - Never staying the same, by developing professionally through expanding capabilities with innovative methods and techniques.​

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Innovative - Dare to be Different, Stand Out.​

Vision and Process

In any creative endeavour, careful planning and thoughtful preparation lay the foundation for success. While drawing inspiration from existing ideas is not only valuable but often essential, the true artistry lies in blending those influences with a unique personal touch. It’s about weaving together diverse experiences and perspectives to craft something original — something that stands apart.

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But creativity doesn’t thrive on ideas alone. Setbacks are inevitable, yet they offer crucial opportunities for growth. Every challenge is a chance to refine, adapt, and ultimately achieve better results than if obstacles were simply ignored. Just as important is maintaining open communication with clients, ensuring their vision translates seamlessly from concept to reality.

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To create lasting impact, a project needs a distinct identity — one that resonates, sparks curiosity, and leaves audiences wanting more. When strategic planning, creative reinvention, resilience, and client collaboration come together, they don’t just drive a project forward — they shape a process that inspires others to embrace their own creative journey.

What I Do

10 Years Experience

10 Years Experience

I have developed a versatile experience of the Adobe Suite over the past decade, using Premiere Pro, After Effects, Photoshop, Audition and Media Encoder.

10 Different Services

8 Different Services

I specialise in 9 Services and 36 Sub-Services, ranging from; Editing, Website Development, VFX and Graphics, Posters and Restorations .

8 Different Softwares

8 Different Softwares

I have used multiple types of software that have helped bring Visions from the mind and onto the screen. These include; Editing, VFX, Graphic Design and Websites.

2 Award Nominations

2 Awards Nominations

In recent years, Two of my films have since become nominations in local Film Festivals. 

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- Best Short Film

- Best Documentary

No.1 Ranked Websites

No. 1 Ranked Websites

Sites I've designed and continue to maintain, currently rank 1st on Search Engines for their Services in their locations, and also appear on the 1st page for their secondary locations.

Images showcasing past virtual productions filmed in a green screen studio with interviewees and a composited backgrounds.

What I've Done

​With over 10 years of experience in video production, coordinating and leading small to mid-scale production teams has been a key focus. Collaborations with high-profile sports figures have resulted in compelling content for their multi-million-pound brands, while partnerships with industry leaders have brought important global and sports-related topics to the forefront.

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The creation of Onside, a online sports debate programme, brought the opportunity to direct a mid-scale production team while also handling production and editing. Virtual Production played a pivotal role, allowing for seamless integration of dynamic graphics and real-time tracking onto screens, enhancing the overall viewer experience. The programme featured BBC TV Presenter and Actor Marcus Ramtohul as host, with Former Olympic WTA Tennis Coach Nino Severino as a panellist.

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Amazed by the potential and capabilities of Virtual Production, Severino later requested my services in making a Virtual Production Interview for his 'Sports Skills 4 Business' Education Programme. This project involved overseeing the entire production and post-production process, ensuring a polished and engaging final product that aligned with the program’s objectives.

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Blending creative storytelling, innovative production techniques, and strategic collaboration, the goal remains to push the boundaries of sports media and digital content creation while delivering high-quality, impactful work.

Images showcasing interview segments and a title card from my online short docu-series about how the coronavirus affected the sporting world. The images feature interviews with Craig O’Shannessy and Nick Lester in traditional settings, while Nino Severino’s interview was filmed in a green screen studio with a digitally composited background.

As part of my award-nominated sports docu-series, Advantage, Coronavirus, an in-depth exploration of how the Coronavirus Pandemic impacted various sports, an interview was conducted with Former Olympic WTA Tennis Coach Nino Severino for the series' concluding episodes, where tennis took centre stage.

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Throughout the docu-series, several influential figures in the sport were also interviewed, including Former Strategist Coach to Novak Djokovic, Craig O’Shannessy, and Tennis TV Commentator, Nick Lester. Their insights provided a compelling perspective on how the pandemic affected players, tournaments, and the sport’s future.

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One of my proudest moments came during the filming of Advantage, Coronavirus – Second Serve and Advantage, Coronavirus – Breaking Point. In an exclusive interview with Nick Lester, one of the most prominent voices in Tennis TV commentary, breaking news unfolded at the same time of our interview—Novak Djokovic’s deportation from Australia over his vaccination status. This interview captured the raw, immediate reaction of a key figure in the sport as one of the most controversial headlines in tennis history developed live.

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Additionally, Craig O’Shannessy was interviewed via Zoom from Melbourne, Australia—the most locked-down city in the world at the time. As a passionate Australian and on site at the Australian Open, he provided a unique perspective, defending COVID-19 restrictions and vaccinations, while offering rare insight into Djokovic’s mindset—something few have had access to.

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By combining exclusive access, real-time journalism, and in-depth storytelling, this docu-series stands as a testament to the power of sports media and documentary filmmaking, capturing pivotal moments in history as they unfold.

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Alongside Editing, Website Design has always intrigued me. Years of experience with Wix have led to an in-depth understanding of its features, tools, SEO capabilities, and workflow, allowing for the creation of high-performing, visually compelling websites.

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By leveraging expertise in web design and digital strategy, custom-built websites have been developed for clients to establish their online presence and connect with their audience. These websites effectively showcase their brand identity, provide dedicated service pages, highlight portfolios and past work, and generate valuable leads directly from their platforms.

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By leveraging expertise in web design and digital strategy, custom-built websites have been developed for clients to establish their online presence and connect with their audience. These websites effectively showcase their brand identity, provide dedicated service pages, highlight portfolios and past work, and generate valuable leads directly from their platforms.

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With SEO training, multiple websites have been optimized to rank #1 for key search terms, securing top positions on Google’s first page, even in secondary locations. Strategies implemented include:

  • Optimised title tags and meta descriptions

  • Strategic use of keywords and key phrases in website copy

  • Enhanced alt text for images to boost accessibility and search rankings

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To further solidify search engine visibility and maintain top rankings, custom social media content has also been produced for clients. This includes website promo videos and service-based posts, complete with backlinks that drive consistent traffic back to the website.

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By combining web design, SEO strategy, and content marketing, these websites don’t just exist—they attract, engage, and convert

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The integration of Visual Effects (VFX) and Graphics has always been a core belief, not just for their ability to enhance visual storytelling, but because audiences connect more deeply with ideas when they see them, rather than just hear about them. These elements not only increase production value but also strengthen brand identity and unlock limitless creative potential.

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By developing expertise across video editing, web design, VFX, graphics, promotional content, and social media, diverse skill sets have been combined to elevate projects across multiple disciplines. This cross-industry knowledge enables seamless integration of different elements, ensuring efficiency, cohesion, and a high standard of production.

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A desire to be different and innovative requires constant exploration of new and evolving trends. Whether it's Virtual Production or adopting the latest editing or graphic design techniques, the aim is to ensures that content isn’t just created—it’s crafted to deliver the message in the most effective way, rather than simply following personal preference.

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By blending cutting-edge technology, creative expertise, and strategic storytelling, productions are designed to captivate audiences, strengthen branding, and leave a lasting impact.

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In 2024, when Lando Norris and Oscar Piastri won their first Formula 1 races, I imagined that after all the celebrations were over, they'd find themselves alone, reminiscing and reflecting on their journey, sacrifices, and belief that got them here. This thought sparked a short film concept idea, built around a simple yet powerful question that gets frequently asked:

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What would you say to your younger self after achieving your dream?

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The four-page script followed Norris and Piastri as they approached their dream machine, reminiscing about their journeys. Then, they’d turn to see their younger selves staring back. Wide-eyed with wonder, looking back at their former selves, in that silent moment their younger selves would simply say:

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“Thank you for never giving up on us.”

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After completing the script, I researched its feasibility, audience potential, and past examples of sports content. While some commercials have depicted athletes with their younger selves, none have explored this concept in a short film format.

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With Akool's extremely affordable, industry-leading generative AI technology and strict data protection, I believed — through consent, collaboration, and authenticity — it was possible to create realistic younger versions of the drivers. This approach could redefine sports marketing, blending nostalgia with cutting-edge technology on a realistic budget.

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Over the past decade, I have learned, developed and based my work using a array of different Video Editing as well as Visual and Sound software. My skillset has been shaped by a continuous process of exploration, experimentation, and adaptation with software, allowing me to approach all of my projects with versatility, as we bring your vision to life.
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 I have seamlessly integrated licensed multi-media elements for a wide range of Assets Libraries over the years, whether it's sourcing breathtaking footage, immersive soundscapes, dynamic VFX or Virtual Productions. These libraries have been invaluable tools for me as they enhance storytelling, captivating audiences, and helping in bringing your idea from your mind and onto the screen.
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